Legal · Semsei.io
Terms & conditions of use
Last updated: 5 April 2026.
This English page is a summary. The Spanish terms and conditions are the primary legal text governing use of Semsei under Colombian law. For a full English version or enterprise contract wording, contact admin@norvik.tech.
Provider: Norvik Tech SAS (NIT 901.799.161), Medellín, Colombia.
Contact: admin@norvik.tech
Sites: semsei.io (marketing and sign-up); the Semsei app may be served on other domains (e.g. app.semsei.io).
Effective date of this text: 5 April 2026
I. INITIAL NOTICE
Before accessing, browsing, using, or registering on the Semsei platform (the "Platform"), please read these Terms and Conditions (the "Terms") carefully. By accessing the Platform, you state that you have read, understood, and accepted these Terms in full.
If you do not agree with any provision, please do not use the Platform. Continued use constitutes full and unconditional acceptance of these Terms and of any later updates.
References to "we", "us", or "Semsei" mean Norvik Tech SAS, a Colombian company with Tax ID (NIT) 901.799.161, domiciled in Medellín, Colombia.
II. GLOSSARY
For these Terms, the following definitions apply:
- A. Platform:The website, web app, plugins, APIs, and any other interface or software we operate through which users and customers access our services.
- B. User:Any natural or legal person who accesses, browses, uses, or registers on the Platform, whether or not they purchase a subscription.
- C. Customer:A user who has purchased a subscription marketed as Inicia, Crece, or Empresa (internally they may appear as Starter, Growth, or Enterprise) and actively uses the Platform to generate and publish content.
- D. Subscription:A recurring SaaS agreement that lets the Customer use Platform features according to the selected plan, billed monthly.
- E. Generated Content:Text, blog posts, SEO metadata, descriptions, FAQs, and similar output produced by AI models integrated into the Platform at the Customer's request.
- F. Plugin:A connector that integrates Semsei with e-commerce or CMS platforms such as Shopify or WordPress.
- G. API:Application programming interface enabling technical communication between Semsei's systems and the Customer's systems.
- H. AI:Third-party language models (e.g. Google Gemini, Anthropic Claude) used to generate content.
- I. SEO:Search engine optimization for traditional search engines.
- J. GEO:Generative engine optimization for AI-powered search experiences.
- K. SEM:Search engine marketing — management and analysis of paid search campaigns.
- L. Tenant:A workspace or project in the Platform tied to a specific store or domain.
III. ABOUT SEMSEI
Semsei is a SaaS product developed and operated by Norvik Tech SAS (NIT 901.799.161), Medellín, Colombia.
Semsei provides SEO, GEO, and SEM tooling powered by AI, including:
- Generating blog content, metadata, and SEO descriptions with advanced models.
- Analyzing and improving visibility in traditional and generative search.
- Publishing generated content to e-commerce platforms such as Shopify via our Plugin.
- Monitoring performance, ROI, and SEO opportunities in a central dashboard.
- Data-driven recommendations for search marketing (SEM).
IV. HOW WE OPERATE
A. User registration
1. Registration. To use the Platform you must (i) register with your name, email, and contact details; (ii) create an account through our identity provider (e.g. Clerk, Inc. or another we enable). You are solely responsible for safeguarding your credentials, subject to our Privacy & personal data policy and the identity provider's terms.
2. Personal use. Accounts are personal, non-transferable, and may not be operated by third parties on your behalf. Notify Semsei immediately of any unauthorized use.
3. Accurate information. You must keep your account information true and complete. We may suspend or close accounts for false or misleading data.
4. Grounds for suspension. We may refuse, suspend, or disable accounts if you lack legal capacity, provide false data, violate these Terms or law, misuse the Platform, or exceed plan limits (including abusive automated content generation).
B. Subscription plans and billing
1. Plans. Features, limits, and pricing are published on the Platform and may change with notice.
2. Billing. Subscriptions are billed monthly in advance. You authorize recurring charges to your payment method.
3. Payment processors. Payments may be processed by third parties (e.g. Mercado Pago, ePayco, or others we enable); their terms also apply.
4. Cancellation. You may cancel from billing settings; cancellation takes effect at the end of the current period. No partial refunds unless required by law.
5. Failed payment. We may suspend access until payment is resolved.
6. Termination for breach. We may terminate or suspend access immediately or with notice required by law for serious breach, unlawful use, or risk to security.
C. AI-generated content
1. We use third-party models (e.g. Google Gemini, Anthropic Claude) to generate text content.
2. Output depends on your prompts and settings. You must review, edit, and approve content before publication.
3. We do not warrant accuracy, originality, or non-infringement. AI output may require human review.
4. Ownership. Generated content belongs to you once produced for you. We may use aggregated, anonymized usage data to improve the service.
5.Processing is also subject to the AI providers' policies.
D. Shopify and other integrations
1. Integrations use secure protocols (OAuth 2.0, TLS).
2. By installing the Plugin you authorize access to store data needed for the service (URLs, product metadata, categories, blog structure, etc.).
3. We are not liable for interruptions caused by third-party API or policy changes.
E. SEO analytics
Analytics and recommendations are indicative only and not professional marketing advice. SEO results depend on many external factors.
F. Informational content
Materials on the Platform are not financial, legal, or commercial advice. Consult qualified professionals for your situation.
G. Cookies and similar technologies
We use cookies and similar technologies as described in our Cookie Policy and Privacy & personal data policy.
V. FEES AND PAYMENTS
1. Current fees are shown on the Platform and semsei.io and may change with notice.
2. Published fees are the base price; applicable taxes (e.g. VAT) are additional unless stated otherwise.
3. Trials, discounts, or beta pricing may apply under specific conditions we communicate.
4. You are responsible for sufficient funds or credit. We are not liable for declines by processors or issuers.
VI. TAXES
Taxes and levies follow applicable Colombian tax law. Prices may be shown before or after tax as indicated. We issue electronic invoicing per DIAN rules where applicable.
VII. CHANGES
We may modify these Terms for legal, product, or business reasons. Updates take effect when published. We will use reasonable efforts to notify you of material changes by email, in-product notice, or similar means.
Continued use after updates constitutes acceptance of the revised Terms.
VIII. SERVICE LIMITATIONS
1. We aim for high availability but maintenance, failures, force majeure, or other events may cause interruptions.
2.The service is provided "as is" and "as available". We do not guarantee uninterrupted, error-free operation or specific SEO outcomes.
3. Usage limits depend on your plan and may change with notice.
4. We rely on third parties (AI, payments, hosting, Shopify, etc.) and are not liable for their outages or changes.
IX. INTELLECTUAL PROPERTY
A. Platform rights. Norvik Tech SAS owns intellectual property in the Platform (code, design, marks, logos, proprietary algorithms, etc.) under Colombian copyright and industrial property law.
B. License. Your subscription grants a limited, non-exclusive, non-transferable, revocable license to use the Platform per these Terms. No ownership is transferred.
C. Your content. You retain rights to data you provide. AI output requested by you is yours once generated.
D. Prohibited conduct. You may not copy, reverse engineer, scrape beyond permitted APIs, attack security, remove our notices, generate unlawful content, or resell access without consent.
X. LIABILITY AND LIMITATION
A. You use the Platform at your own risk. Our obligations are of means, not result — we do not guarantee specific rankings, traffic, or sales.
B. We are not liable for business outcomes or decisions based on Generated Content or analytics.
C. We are not liable for malware affecting your devices from browsing.
D. Third-party sites linked from the Platform are accessed at your risk.
E. To the maximum extent permitted by law, our aggregate liability shall not exceed fees you paid in the three (3) months before the claim.
F. We commit to commercially reasonable efforts and industry practices for quality and security.
XI. PERSONAL DATA AND AI
1. Processing of personal data is governed by our Privacy & personal data policy, aligned with Colombian Law 1581 of 2012 and Decree 1074 of 2015 (as replaced in relevant part of Decree 1377 of 2013).
1 bis.Data subjects may exercise rights or file complaints with Colombia's data protection authority, the Superintendence of Industry and Commerce (SIC), under its procedures.
2. For content generation we send AI providers only data necessary for prompts (keywords, tone, product context, etc.).
3. We do not sell customer data to third parties.
4.Processing is also subject to providers' privacy terms, including Google and Anthropic.
5. International transfers. Data may be stored outside Colombia (e.g. United States). By accepting these Terms you authorize transfer solely to provide the service.
XII. COMMUNICATIONS AND NOTICES
A. To Semsei: admin@norvik.tech.
B. To you: We may send notices to your registered email. Keep contact details current; we are not responsible for undelivered mail due to spam filters or outdated addresses.
XIII. CONSENT
By using the Platform you enter into an electronic agreement with Norvik Tech SAS including these Terms, our privacy policy, and other binding documents we publish.
You represent that you have legal capacity, have read these Terms, and meet any other requirements we specify.
You acknowledge that:
- You are of legal age and capable of accepting these Terms.
- These Terms supersede prior conflicting agreements regarding the Platform.
- You understand our privacy policy.
- Passwords are personal; account transfer to third parties is prohibited.
For customers, consent is also shown by subscribing or using features that require an active plan.
Use of the Platform implies knowledge of our Cookie Policy where applicable.
XIV. GOVERNING LAW AND JURISDICTION
These Terms are governed by the laws of the Republic of Colombia. Disputes shall be subject to the jurisdiction of competent courts in Medellín, Colombia.
XV. DISPUTE RESOLUTION
The parties will attempt to resolve disputes through direct negotiation or conciliation for thirty (30) calendar days from the claim. If no resolution is reached, either party may pursue remedies under Colombian law.
XVI. INDEMNITY
You agree to indemnify and hold harmless Norvik Tech SAS, its affiliates (if any), and their directors, officers, employees, and advisors from claims, losses, damages, costs, and reasonable attorneys' fees arising from: (i) your use of the Platform or use by anyone with your credentials; (ii) Generated Content or materials you upload or publish; (iii) breach of these Terms or law; or (iv) infringement of third-party rights attributable to you. We will notify you of relevant claims when reasonably practicable.
Effective period: These Terms apply from publication on 5 April 2026. They remain in force while you keep an active account on the Platform or until Semsei publishes an updated version.
This document is for information and contract purposes between the parties; it is not a substitute for legal advice. For regulatory or tax questions in your specific case, consult a qualified professional.